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Determining competitive advantage: The analytic hierarchy process

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  • Renata Korsakiene

Abstract

Fundamental changes initiated by globalisation, new technologies, intensive competition, fluctuating demand of consumers, as well as economical and political changes encourage managers to be pro‐active, take greater risks and choose innovative strategies. Besides that, a company's ability to gain competitive advantage becomes an urgent problem. However, the managers lack a clear approach to the determination of competitive advantage. That is why the article analyses some important aspects concerning company's competitive advantage and presents the results of the determination of company's competitive advantage by using analytic hierarchy process.

Suggested Citation

  • Renata Korsakiene, 2004. "Determining competitive advantage: The analytic hierarchy process," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 5(4), pages 205-215, November.
    • Handle: RePEc:taf:jbemgt:v:5:y:2004:i:4:p:205-215
    DOI: 10.1080/16111699.2004.9636084
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    Cited by:

    1. Paulo M.M. Rodrigues & Fernando A. F. Ferreira, 2011. "Evaluating retail banking quality service and convenience with MCDA techniques: a case study at the bank branch level," Working Papers w201131, Banco de Portugal, Economics and Research Department.
    2. Erdinç Koç & Muhammet Burak Delibaş & Yaprak Anadol, 2022. "Environmental Uncertainties and Competitive Advantage: A Sequential Mediation Model of Supply Chain Integration and Supply Chain Agility," Sustainability, MDPI, vol. 14(14), pages 1-18, July.

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