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The Governance of Transactions by Commercial Intermediaries: An Analysis of the Re-engineering of Intermediation by Electronic Commerce

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Author Info
Eric Brousseau

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Abstract

Efficiency arguments explain why commercial intermediaries exist and will continue to be involved in the exchanges despite the spread of digital networks. Commercial intermediaries provide producers and consumers with a set of information, logistic, securization and insurance (and liquidity) services. By bundling these services and by dedicating assets and learning capabilities to their production, commercial intermediaries allow transaction costs to be reduced. Digital networks per se cannot allow transacting parties to benefit from such efficient providers of intermediation services. Rather than establishing direct relationships among producers and consumers, the Internet will support a re-organization of existing intermediation chains, because traditional intermediaries will reinforce their ability to provide these service by using ITs. The analysis of the role of commercial intermediaries thus leads to a better understanding of the future of e-commerce. In turn, e-commerce provides New-Institutional Economics with a stimulating case study.

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Publisher Info
Article provided by Taylor and Francis Journals in its journal International Journal of the Economics of Business.

Volume (Year): 9 (2002)
Issue (Month): 3 (November)
Pages: 353-374
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Handle: RePEc:taf:ijecbs:v:9:y:2002:i:3:p:353-374

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Related research
Keywords: Transaction Costs; Commercial Intermediation; Distribution Channels; E-COMMERCE; Bundled Services; Digital Economy.;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Betancourt, Roger R. & Gautschi, David, 1993. "Two essential characteristics of retail markets and their economic consequences," Journal of Economic Behavior & Organization, Elsevier, vol. 21(3), pages 277-294, August. [Downloadable!] (restricted)
  2. Jonscher, Charles, 1983. "Information resources and economic productivity," Information Economics and Policy, Elsevier, vol. 1(1), pages 13-35. [Downloadable!] (restricted)
  3. Friberg, R. & Ganslandt, M. & Sandstrom, M., 2001. "Pricing Strategies in E-Commerce: Bricks vs. Clicks," Research Institute of Industrial Economics Working Papers 559, Research Institute of Industrial Economics (IFN).
    Other versions:
  4. Biglaiser, Gary & Friedman, James W., 1994. "Middlemen as guarantors of quality," International Journal of Industrial Organization, Elsevier, vol. 12(4), pages 509-531, December. [Downloadable!] (restricted)
  5. Spulber, Daniel F, 1996. "Market Microstructure and Intermediation," Journal of Economic Perspectives, American Economic Association, vol. 10(3), pages 135-52, Summer. [Downloadable!] (restricted)
  6. Glenn Ellison & Sara Fisher Ellison, 2004. "Search, Obfuscation, and Price Elasticities on the Internet," NBER Working Papers 10570, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  7. Diamond, Douglas W, 1984. "Financial Intermediation and Delegated Monitoring," Review of Economic Studies, Blackwell Publishing, vol. 51(3), pages 393-414, July. [Downloadable!] (restricted)
  8. Myerson, Roger B. & Satterthwaite, Mark A., 1983. "Efficient mechanisms for bilateral trading," Journal of Economic Theory, Elsevier, vol. 29(2), pages 265-281, April. [Downloadable!] (restricted)
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  9. Clower, Robert & Leijonhufvud, Axel, 1975. "The Coordination of Economic Activities: A Keynesian Perspective," American Economic Review, American Economic Association, vol. 65(2), pages 182-88, May. [Downloadable!] (restricted)
  10. Michael Smith & Erik Brynjolfsson, 1999. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Computing in Economics and Finance 1999 1022, Society for Computational Economics.
  11. Mookherjee, Dilip & Reichelstein, Stefan, 1992. "Dominant strategy implementation of Bayesian incentive compatible allocation rules," Journal of Economic Theory, Elsevier, vol. 56(2), pages 378-399, April. [Downloadable!] (restricted)
  12. Hackett, Steven C., 1992. "A comparative analysis of merchant and broker intermediation," Journal of Economic Behavior & Organization, Elsevier, vol. 18(3), pages 299-315, August. [Downloadable!] (restricted)
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  14. Spulber, Daniel F., 1988. "Bargaining and regulation with asymmetric information about demand and supply," Journal of Economic Theory, Elsevier, vol. 44(2), pages 251-268, April. [Downloadable!] (restricted)
  15. Gary Biglaiser, 1993. "Middlemen as Experts," RAND Journal of Economics, The RAND Corporation, vol. 24(2), pages 212-223, Summer. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. P. J. Benghozi & Thomas Paris, 2001. "L'industrie de la musique à l'âge Internet," Post-Print hal-00231011_v1, HAL. [Downloadable!]
  2. Eric Brousseau & Thierry Penard, 2007. "The Economics of Digital Business Models: A Framework for Analyzing the Economics of Platforms," Review of Network Economics, Concept Economics, vol. 6(2), pages 81-114, June. [Downloadable!]
  3. Pierre-Jean Benghozi, 2006. "Les communautés virtuelles : structuration sociale ou outil de gestion," Post-Print halshs-00102773_v1, HAL. [Downloadable!]
  4. Pierre-Jean Benghozi & Thomas Paris, 2001. "L'industrie de la musique à l'âge Internet," Post-Print hal-00262497_v1, HAL. [Downloadable!]
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