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Borders, bridges and branding: The transformation of the Øresund region into an imagined space

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  • Gert-Jan Hospers

Abstract

This article explores the spatial-economic transformation of the Scandinavian Øresund Region over the last decades with a focus on the role of place marketing (branding) in this transition process. Although the Øresund Region, in which Copenhagen and Malmö cooperate, is often highlighted as a European model for cross-border cooperation, this paper argues for a more nuanced view. To be sure, the branding of the Øresund builds upon unique regional assets and is symbolized by visible objects (e.g. the Øresund-bridge and a regional logo). Still, however, the Øresund Region is an “imagined space”: the conurbation is branded as an exciting Euregional hub, whereas the region's inhabitants still cope with many day-to-day problems of cross-border integration. The article concludes that this mismatch between the Øresund's identity and image may hamper the region's future development.

Suggested Citation

  • Gert-Jan Hospers, 2005. "Borders, bridges and branding: The transformation of the Øresund region into an imagined space," European Planning Studies, Taylor & Francis Journals, vol. 14(8), pages 1015-1033, August.
    • Handle: RePEc:taf:eurpls:v:14:y:2005:i:8:p:1015-1033
    DOI: 10.1080/09654310600852340
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    1. Henk Van Houtum, 1998. "The development of cross-border economic relationships between firms in border regions," ERSA conference papers ersa98p201, European Regional Science Association.
    2. van Houtum, H.J., 1998. "The development of cross-border economic relations," Other publications TiSEM 9f9d10bf-9df7-43f8-a3e5-f, Tilburg University, School of Economics and Management.
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