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The Fashion Industry in Galicia: Understanding the 'Zara' Phenomenon

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  • Arturo Revilla Bonnin

Abstract

Galicia is traditionally one of the weaker regional economies in Spain. However it is home to one of the most successful global marketing phenomena of the age. Zara, the mid-market fashion arm of the Galician INDITEX Group, is amongst the 'culprits' that have been blamed for the demise from high street hegemony of such European retail notables as C&A, Littlewoods and Marks & Spencer. In this paper an analysis is provided of the mechanisms by which this peripheral region has succeeded in producing, from virtually nothing, a globally outstanding retail fashion industry in one of the world's most cutthroat competitive industries. It is shown that regional, national and supra-national factors have had important parts to play, but that the Galician approach is nevertheless unique, compared to that of other fashion clothing regions. Among the special features at play are high levels of tacit and codified knowledge exploitation, integrated design, production and retailing and advanced retail feedback technology that enables anticipation of customer preference.

Suggested Citation

  • Arturo Revilla Bonnin, 2002. "The Fashion Industry in Galicia: Understanding the 'Zara' Phenomenon," European Planning Studies, Taylor & Francis Journals, vol. 10(4), pages 519-527, June.
    • Handle: RePEc:taf:eurpls:v:10:y:2002:i:4:p:519-527
    DOI: 10.1080/09654310220130211
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    Cited by:

    1. Ana Paula Lisboa Sohn & Filipa Dionísio Vieira & Nelson Casarotto Filho & Idaulo José Cunha & Paula Regina Zarelli, 2016. "Knowledge Transmission in Industrial Clusters: Evidence from EuroClusTex," European Planning Studies, Taylor & Francis Journals, vol. 24(3), pages 511-529, March.
    2. Dimitra Petropoulou & Xavier Cirera & Dirk Willenbockel, 2013. "The Determinants of Outward Processing: Evidence from Offshoring Intermediates by the European Union," Working Paper Series 5413, Department of Economics, University of Sussex Business School.

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