Mega-events and small enterprise development: the 2010 FIFA World Cup opportunities and challenges
AbstractA mega-event can be a catalyst for long-term outcomes for its host locality or country. Such events are thus of growing importance in the global economy. However, scholarship on mega-events has paid little attention to their implications for small enterprise development. This article addresses the way scholarship dealing with sport mega-events has neglected the small tourism firms. It examines the planning for the 2010 FIFA World Cup in South Africa. A key objective of the 2010 tourism planning is to spread the opportunities offered by this event widely, so as to include small tourism enterprises rather than just the large ones that control and dominate South Africa's tourism economy. The article presents evidence from a range of sources to highlight several challenges national government must deal with to achieve this goal.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Development Southern Africa.
Volume (Year): 26 (2009)
Issue (Month): 3 ()
Contact details of provider:
Web page: http://www.tandfonline.com/CDSA20
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.