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Segmenting the Korean housing market using multiple discriminant analysis

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Author Info
Jae-Chan Kim, Dae-Ho Kim, Jae-Jun Kim, Jong-Suk Ye, Hyun-Soo Lee
Abstract

The business environment of the Korean housing industry has changed recently from a supplier's market to a buyer's. Establishing and implementing proper marketing strategies has increasingly become an important part of the managerial process. This research attempts to offer a characteristics profile and a forecasting model that classify the housing purchase consumers into three groups: a single-family housing purchase group, an apartment housing purchase group, and a non-purchase group. These groups can be classified and predicted by using the discriminant function: a linear combination of demographic, socio-economic, and residential characteristics. Findings in this research can provide valuable information for future efforts in identifying distinct target segments of the Korean housing market.

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Publisher Info
Article provided by Taylor and Francis Journals in its journal Construction Management & Economics.

Volume (Year): 18 (2000)
Issue (Month): 1 (January)
Pages: 45-54
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Handle: RePEc:taf:conmgt:v:18:y:2000:i:1:p:45-54

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Related research
Keywords: Korean Housing Industry; Market Segmentation; Target Marketing Strategy; Multiple Discriminant Analysis;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Rosen, Harvey S., 1979. "Housing decisions and the U.S. income tax : An econometric analysis," Journal of Public Economics, Elsevier, vol. 11(1), pages 1-23, February. [Downloadable!] (restricted)
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Cited by:
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  1. Sang-Hoon Lee & Stephen Thomas & Richard Tucker, 2005. "The relative impacts of selected practices on project cost and schedule," Construction Management & Economics, Taylor and Francis Journals, vol. 23(5), pages 545-553, June. [Downloadable!] (restricted)
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