Jae-Chan Kim, Dae-Ho Kim, Jae-Jun Kim, Jong-Suk Ye, Hyun-Soo Lee
Abstract
The business environment of the Korean housing industry has changed recently from a supplier's market to a buyer's. Establishing and implementing proper marketing strategies has increasingly become an important part of the managerial process. This research attempts to offer a characteristics profile and a forecasting model that classify the housing purchase consumers into three groups: a single-family housing purchase group, an apartment housing purchase group, and a non-purchase group. These groups can be classified and predicted by using the discriminant function: a linear combination of demographic, socio-economic, and residential characteristics. Findings in this research can provide valuable information for future efforts in identifying distinct target segments of the Korean housing market.
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Volume (Year): 18 (2000) Issue (Month): 1 (January) Pages: 45-54 Download reference. The following formats are available: HTML
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