Theodore E. Keeler Teh-wei Hu Michael Ong Hai-Yen Sung
Abstract
This paper provides an econometric analysis of the effects of cigarette price and advertising changes stemming from the United States Tobacco Settlement of 1998. This is done by estimation of a demand function for cigarettes, based on data from both before and after the Settlement. The model is estimated using monthly time series data for the period 1990-2000. Results show that the increase in cigarette prices stemming from the Settlement reduced per capita cigarette consumption in the USA by 8.3%. However, the cigarette companies also increased advertising in the years immediately preceding and following the Settlement. This study estimates that this increased advertising partially offsets the effects of the higher prices, increasing cigarette consumption by 2.7 to 4.7%, and hence blunting the effects of the price increase by 33-57%.
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Article provided by Taylor and Francis Journals in its journal Applied Economics.
Volume (Year): 36 (2004) Issue (Month): 15 (August) Pages: 1623-1629 Download reference. The following formats are available: HTML
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
David M. Cutler & Jonathan Gruber & Raymond S. Hartman & M.B. Landrum, J. Newhouse & Meredith B. Rosenthal, 2000.
"The Economic Impacts of the Tobacco Settlement,"
NBER Working Papers
7760, National Bureau of Economic Research, Inc.
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Bulow, J. & Klemperer, P., 1999.
"The Tobacco Deal,"
Economics Papers
1999-w11, Economics Group, Nuffield College, University of Oxford.
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