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The value of multiple reviews

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  • Bryan C. McCannon

Abstract

Expert opinion aids consumers purchasing a good they have no personal experience with. Previous research has found little to no impact of expert opinion on price. Evidence from panels of cigar reviewers shows that the explanatory power of the experts’ rating improves as more reviews are used.

Suggested Citation

  • Bryan C. McCannon, 2012. "The value of multiple reviews," Applied Economics, Taylor & Francis Journals, vol. 44(12), pages 1521-1525, April.
  • Handle: RePEc:taf:applec:44:y:2012:i:12:p:1521-1525
    DOI: 10.1080/00036846.2010.543081
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