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Inconvenience cost of spam mail: a contingent valuation study

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  • Seung-Hoon Yoo
  • Chul-Oh Shin
  • Seung-Jun Kwak

Abstract

Controlling unsolicited commercial spam mail has become an increasingly critical issue. This study applies a contingent valuation method to measuring the inconvenience cost of spam mail. The mean willingness to pay for controlling the commercial spam mail per individual is estimated as 1836 Korean won (approximately GBP 1.0) per year.

Suggested Citation

  • Seung-Hoon Yoo & Chul-Oh Shin & Seung-Jun Kwak, 2006. "Inconvenience cost of spam mail: a contingent valuation study," Applied Economics Letters, Taylor & Francis Journals, vol. 13(14), pages 933-936.
    • Handle: RePEc:taf:apeclt:v:13:y:2006:i:14:p:933-936
    DOI: 10.1080/13504850500425725
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    References listed on IDEAS

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    1. Michael Hanemann & John Loomis & Barbara Kanninen, 1991. "Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(4), pages 1255-1263.
    2. Bengt Kriström, 1997. "Spike Models in Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(3), pages 1013-1023.
    3. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
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    Citations

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    Cited by:

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    2. Kuo, Chung-Wei & Jou, Rong-Chang, 2018. "Air passengers’ willingness to pay for counter check-in services," Transportation Research Part A: Policy and Practice, Elsevier, vol. 107(C), pages 203-215.
    3. Rong-Chang Jou . & Ke-Hong Chen, 2015. "How Much Will I Pay for Freeway Real-Time Traffic Information?," Sustainability, MDPI, vol. 7(10), pages 1-12, September.
    4. Hyo-Jin Kim & Seul-Ye Lim & Seung-Hoon Yoo, 2017. "The Convenience Benefits of the District Heating System over Individual Heating Systems in Korean Households," Sustainability, MDPI, vol. 9(8), pages 1-12, August.
    5. Rong-Chang Jou & Yuan-Chan Wu & Ke-Hong Chen, 2011. "Analysis of the environmental benefits of a motorcycle idling stop policy at urban intersections," Transportation, Springer, vol. 38(6), pages 1017-1033, November.
    6. Hyo-Jin Kim & Seul-Ye Lim & Seung-Hoon Yoo, 2017. "Are Korean Households Willing to Pay a Premium for Induction Cooktops over Gas Stoves?," Sustainability, MDPI, vol. 9(9), pages 1-10, August.
    7. Jou, Rong-Chang & Huang, Guei-Lang, 2014. "Willingness to pay price for tolls and on-board units for short-distance freeway users who normally avoid toll boots," Transport Policy, Elsevier, vol. 31(C), pages 10-18.
    8. Jou, Rong-Chang & Chiou, Yu-Chiun & Chen, Ke-Hong & Tan, Hao-I, 2012. "Freeway drivers’ willingness-to-pay for a distance-based toll rate," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(3), pages 549-559.
    9. Marc J. Epstein & Sally K. Widener, 2011. "Facilitating sustainable development decisions: measuring stakeholder reactions," Business Strategy and the Environment, Wiley Blackwell, vol. 20(2), pages 107-123, February.
    10. Kuo, Chung-Wei & Jou, Rong-Chang, 2017. "Willingness to pay for airlines’ premium economy class: The perspective of passengers," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 134-142.
    11. Rong-Chang Jou & Tzu-Ying Chen, 2015. "External Costs to Parties Involved in Highway Traffic Accidents: The Perspective of Highway Users," Sustainability, MDPI, vol. 7(6), pages 1-23, June.
    12. Caliendo, Marco & Clement, Michel & Papies, Dominik & Scheel-Kopeinig, Sabine, 2008. "The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations," IZA Discussion Papers 3755, Institute of Labor Economics (IZA).

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