Advanced Search
MyIDEAS: Login

Corporate Gommunication and Global Markets

Contents:

Author Info

  • Silvio M. Brondoni

    ()
    (University of Milan-Bicocca)

Abstract

The critical role played by intangible assets in corporate competitive development in global markets, has modified the nature of communication costs, and above all the costs of marketing communication. Globalisation has produced deep changes in the function and role of the system of corporate information flows, which is expressed in the adoption of an integrated communication strategy. The gradual integration of global markets tends to eliminate static contexts and to replace them with dynamic and unstable environments, which generate huge changes even in the field of corporate communication, specifically with regard to the goals pursuable, the forms and instruments usable and obviously the audiences that can be reached. Basically, integrated corporate communication: pursues the development of a culture of integrated communication; sustains the adoption by the organisation of behaviour and the practice of integrated communication; preserves the strong autonomy of the different operating units; and finally, it refers the concrete realisation of corporate network programmes to individual operating units.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl90.pdf
File Function: First version, 2006
Download Restriction: no

Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2006)
Issue (Month): 2 Communication and Global Markets ()
Pages:

as in new window
Handle: RePEc:sym:journl:90:y:2006:i:2

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Corporate Communication; Integrated Corporate Communication; Network; Marketing Communication; Global Markets; Communication Costs; Communication Goals; Forms of Communication; Communication Tools DOI:http://dx.doi.org/10.4468/2006.2.02brondoni;

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Daniela Salvioni, 2003. "Corporate Governance and Global Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  2. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  3. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  4. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:sym:journl:90:y:2006:i:2. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Niccolo Gordini).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.