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Global Retailers and Competitive Customer Value

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Author Info

  • Sabina Riboldazzi

    ()
    (University of Milan-Bicocca)

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    Abstract

    Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl80.pdf
    File Function: First version, 2005
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2005)
    Issue (Month): 2 Over-Supply and Global Markets - 2 ()
    Pages:

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    Handle: RePEc:sym:journl:80:y:2005:i:2

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Global Retailers; Market-Driven Management; Competitive Customer Value; Global Competition DOI: http://dx.doi.org/10.4468/2005.2.07riboldazzi;

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    1. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    2. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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    Cited by:
    1. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.

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