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Price Policies, Over-Supply and Demand Bubbles

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  • Giuseppe Cappiello

    ()
    (University of Bologna)

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    Abstract

    In the current conditions of over-supply, firms are paying high attention to pricing decisions in order to defend their competitive positioning. Modern pricing strategies are able to take into account changed market conditions or, in other words, demand characterised by strong volatility and non loyal behaviour flanking known loyalty mechanisms. Moreover, suppliers are also looking for innovative formulas to determine the exchange relationship with the customer and price is increasingly seen as a 'catalyser' of continuously changing offers in relation to market conditions (demand bubble).

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl79.pdf
    File Function: First version, 2005
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2005)
    Issue (Month): 2 Over-Supply and Global Markets - 2 ()
    Pages:

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    Handle: RePEc:sym:journl:79:y:2005:i:2

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Global Markets; Marketing; Price Policies; Over-Supply; Demand Bubbles DOI: http://dx.doi.org/10.4468/2005.2.06cappiello;

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    1. Rook, Dennis W, 1987. " The Buying Impulse," Journal of Consumer Research, University of Chicago Press, vol. 14(2), pages 189-99, September.
    2. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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