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Global Markets and Time-Based Competition

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Author Info

  • Elisa Rancati

    ()
    (University of Milan-Bicocca)

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    Abstract

    Time becomes the benchmark that defines a company's strategic behaviour, extensively revamping the entire company by reinterpreting the time dimension in a different, extremely dynamic context. Marketing activities always presuppose time-based competition. From a marketing perspective, oriented to analysis of the competition, time-based competition can be defined as a strategy based on immediate response to the customer's needs. In the competitive conditions of over-supply, the time dimension, as it is indicated by time-based competition, is of great significance for the measurements and characteristics of performance measurement systems.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl78.pdf
    File Function: First version, 2005
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2005)
    Issue (Month): 2 Over-Supply and Global Markets - 2 ()
    Pages:

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    Handle: RePEc:sym:journl:78:y:2005:i:2

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Global Markets; Time-Based Competition; Time Compression; Time-to-Market; Global Competition DOI: http://dx.doi.org/10.4468/2005.2.05rancati;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    2. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    3. Thesmar, David & Thoenig, Mathias, 2002. "Time Based Competition and Innovation," CEPR Discussion Papers 3293, C.E.P.R. Discussion Papers.
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