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Corporate Responsibility and Hypercompetition. The IKEA Case

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  • Elisa Arrigo

    ()
    (University of Milan-Bicocca)

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    Abstract

    The rapid changes caused by growing complexity, accelerating technological innovation and globalisation, have driven companies to play a precise economic social role. Hypercompetition implies a substantial change in a company's strategic objectives: every advantage gained over the rivals is rapidly imitated and surpassed. Hypercompetition needs from the company the ability to control simultaneously: costs and quality; timing and know-how; strengths and weaknesses; financial resources. Following the expansion of its target market which has become global, a company often adopts a network structure. The network requires the activation of relations with local interlocutors and presupposes a coordinated system of values inside the organisation.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl77.pdf
    File Function: First version, 2005
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2005)
    Issue (Month): 2 Over-Supply and Global Markets - 2 ()
    Pages:

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    Handle: RePEc:sym:journl:77:y:2005:i:2

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Corporate Responsibility; Corporate Social Responsibility; Organisational Culture; Responsible Corporate Culture; Hypercompetition; The Ikea Case DOI:http://dx.doi.org/10.4468/2005.2.04arrigo;

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    1. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
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