Trade, Over-Supply and Global Markets. The Coop Italia Case
AbstractWith globalization, new retail strategies have emerged, sectors are more concentrated and, in most countries, big retailers have gained large market share. In global markets, the search for new competitive advantages pushed retailers to pursue new strategies: internationalization, cost leadership, commercial and technological innovations, new relationships with suppliers and the market. Coop leadership in Italian retail market does not derive exclusively from its market share; the positive economic results of the Coop system are the fruit of heavy investments on corporate identity. Coop private label plays a relevant role in this context.
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2005)
Issue (Month): 2 Over-Supply and Global Markets - 2 ()
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Web page: http://www.unimib.it/symphonya
Retailers; Modern Retail Trends; Retail Shares in Italy; Trade; Global Markets; Over-Supply; Marketing; The Coop Italia Case DOI:http://dx.doi.org/10.4468/2005.2.03tassinari;
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