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Managerial Economics and Global Competition

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Author Info

  • Silvio M. Brondoni

    ()
    (University of Milan-Bicocca)

Abstract

Global managerial economics tends to emerge in conditions of strong, continuous competitive tension, in contexts that are open and subject to political, social and technological instability. Globalisation and new competition boundaries oblige companies to adopt a new 'market-oriented competitive management philosophy' (market-driven management), in which customer value management predominates. Global managerial economics thus interfaces with numerous competition spaces, all with different levels of competitive intensity, and market-driven corporate management thus refers to specific competitive conditions, which may typically be summed up as: conditions of scarcity of supply (D>S), with business economics focused on price competition; conditions of controlled competition (D~S), where management economics embodies widespread internationalisation and non-price competition policies; conditions of over-supply (D

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl68.pdf
File Function: First version, 2005
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Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2005)
Issue (Month): 1 Over-Supply and Global Markets - 1 ()
Pages:

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Handle: RePEc:sym:journl:68:y:2005:i:1

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Web page: http://www.unimib.it/symphonya

Related research

Keywords: Managerial Economics; Market-Driven Management; Scarcity Economies; Controlled Competition; Over-Supply; Price Competition; Non-Price Competition; Intangible Assets; International Markets; Global Markets DOI:http://dx.doi.org/10.4468/2005.1.02brondoni;

References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  2. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  3. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
  4. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  5. Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
  6. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
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Cited by:
  1. Fabio Musso, 2010. "Innovation in Marketing Channels," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
  2. Alessandro Gandolfo & Roberto Sbrana, 2008. "Reverse Logistics and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  3. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.

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