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The Professional Rugby Experience in England and Italy

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Author Info

  • Howard Thomas

    ()
    (Chief Executive Officer Premier Rugby League)

  • Francesco Cavatorti

    ()
    (General Secretary Lega Italiana Rugby Eccellenza)

  • Alessandro Fino

    ()
    (Marketing Dept. Lega Italiana Rugby Eccellenza)

Registered author(s):

    Abstract

    The Premier Rugby League is made up of 12 professional clubs. Its mission is to promote professional rugby in England. In fulfilling this mission, it bases all activities on the League's founding principles: a 'large virtual family' with values such as moral integrity. This strong sense of aggregation is a feature of the rugby community. The spirit of collaboration has also developed at the international level - formalised by an agreement with The Italian Rugby League-LIRE (Lega Italiana Rugby Eccellenza). Twinning between LIRE and Premier League means organisational and technical strengthening for each of their Clubs.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl65.pdf
    File Function: First version, 2004
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2004)
    Issue (Month): 2 Sport Management and Global Markets ()
    Pages:

    as in new window
    Handle: RePEc:sym:journl:65:y:2004:i:2

    Contact details of provider:
    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Rugby; Sport Management; Events; Marketing; The Premier Rugby League; The Rugby Marketing Pyramid; Italian Rugby League; Global Markets DOI:http://dx.doi.org/10.4468/2004.2.06thomas.cavatorti.fino;

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