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Ouverture de 'Sport Management and Global Markets'

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Author Info

  • Silvio M. Brondoni

    () (University of Milan-Bicocca)

  • Sergio Cherubini

    () (University of Rome - 'Tor Vergata')

Abstract

Sport has always been a means of development, systematically reducing ethnic, social, and cultural differences among peoples, offering a vision of community and of shared ethical values that preceded economic and market globalisation by many centuries. European sports business models are very different from US models. In general, European sport still operates with partial and limited business models, with horizons nowhere near the opportunities and restrictions offered by globalisation, and with management skills that concentrate mainly on the match. Effective evolution of sport depends mainly on the organisations that manage it, and specifically on the core competences needed to operate in a modern, multibusiness sector such as sport in global markets.

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl60.pdf
File Function: First version, 2004
Download Restriction: no

Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2004)
Issue (Month): 2 Sport Management and Global Markets ()
Pages:

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Handle: RePEc:sym:journl:60:y:2004:i:2

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Sport Management; Sport Economics; Global Markets; European Sports Business Models; US Sports Business Models; Sport Reputation; Sport Marketing DOI:http://dx.doi.org/10.4468/2004.2.01ouverture;

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