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Demand Bubbles, Virtual Communities and Market Potential

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Author Info

  • Flavio Gnecchi

    ()
    (University of Milan-Bicocca)

  • Margherita Corniani

    ()
    (University of Milan-Bicocca)

Abstract

A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and exiting, the length of their stay and so on, are fertile indicators for bubble potential in terms of dimension and timeframe.

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl49.pdf
File Function: First version, 2003
Download Restriction: no

Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2003)
Issue (Month): 2 Marketing Research and Global Markets ()
Pages:

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Handle: RePEc:sym:journl:49:y:2003:i:2

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Demand Bubble; Global Competition; Virtual Communities; Segmentation; Intangible Assets DOI:http://dx.doi.org/10.4468/2003.2.04gnecchi.corniani;

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  2. Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  3. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
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Citations

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Cited by:
  1. Mauro Sciarelli, 2008. "Resource-Based Theory and Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  2. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  3. Silvio M. Brondoni, 2011. "Global Networks, Knowledge Management and World Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Global .
  4. Margherita Corniani, 2005. "Market, Demand Segments and Demand Bubbles," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Over-Su.
  5. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.
  6. Flavio Gnecchi, 2004. "Relations between Local Authorities and Public Utilities Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Public .
  7. Flavio Gnecchi, 2005. "Brand Portfolio and Over-Supply," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.

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