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Ouverture de 'Marketing Research and Global Markets'

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Author Info

  • Silvio M. Brondoni

    ()
    (University of Milan-Bicocca.)

Abstract

Global markets express a new vision of market research and of marketing research, consistent with the information needs of complex organisations (generally network-based) working with several decision-making points (characterised by high-level delegations and responsibilities) and with very brief action-reaction times. Marketing research and market research represent two distinct information support domains for corporate management, with well-defined theoretical and practical limits. Market research concerns, on the one hand, uncontrollable environmental phenomena (such as demographic and social composition and trends). On the other, it regards influenceable environmental phenomena (e.g. overall product consumption trends, degree of competition, distribution channels, etc.). On the contrary, marketing research tends to develop when increased competition obliges a company to perform analysis of market opportunities and threats. In general terms, marketing research can be defined as the systematic collection and analysis of relevant quantitative and qualitative data and information for a specific marketing situation that a company must face for product, price, place and promotion

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl46.pdf
File Function: First version, 2003
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Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2003)
Issue (Month): 2 Marketing Research and Global Markets ()
Pages:

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Handle: RePEc:sym:journl:46:y:2003:i:2

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Web page: http://www.unimib.it/symphonya

Related research

Keywords: Marketing Research; Market Research; Global Markets; Global Competition; Price Competition; Economies of Scarcity; Push/Pull Policy; Dynamically-Balanced Markets; Shelf Policies; Over-Supply; Producer Shelf Policies; Retailer Shelf Policies DOI:http://dx.doi.org/10.4468/2003.2.01ouverture;

References

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  2. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  3. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  4. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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Cited by:
  1. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  2. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.
  3. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  4. Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  5. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.

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