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Corporate Responsibility in Scarcity Economy. The Olivetti Case

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  • Elisa Arrigo

    ()
    (University of Milano-Bicocca)

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    Abstract

    Corporate responsibility tends to take different forms in relation to the different competitive conditions in which a company operates. The purpose of the paper is to analyse corporate responsibility in scarcity economy, with demand largely exceeding supply. In this situation, corporate responsibility, in the main, seeks profitability as the primary goal. The Olivetti case is analyzed to show how the conditions of company wellbeing simply reflect corporate social responsibility, where company growth is directly associated with the development of relations within the local environment as well as social relations.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl45.pdf
    File Function: First version, 2003
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2003)
    Issue (Month): 1 Corporate Responsibility & Market-Space Competition ()
    Pages:

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    Handle: RePEc:sym:journl:45:y:2003:i:1

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Corporate Responsibility; Corporate Social Responsibility; Scarcity Economy Competition; The Olivetti Case DOI: http://dx.doi.org/10.4468/2003.1.10arrigo;

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    1. Davis, Keith, 1967. "Understanding the social responsibility puzzle," Business Horizons, Elsevier, vol. 10(4), pages 45-50.
    2. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    3. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
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