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Global Retailers and Corporate Responsibility

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Author Info

  • Cosetta Pepe

    ()
    (University of Rome - Tor Vergata)

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    Abstract

    Consumers and companies are paying more attention to responsible behaviour. What is more, the percentage of consumers who state they are ready to abandon a brand for environmental reasons has grown. Companies also perceive the value of responsibility to the environment and society. Even in areas where these issues have become commonplace (primarily in the Anglo-American world), consumers tend to support the problem much more in their statements than in their actual purchasing behaviour. Where retail companies are concerned, the acceptance of responsibility to the environment and to society is reflected in a number of motivations. First of all, the possibility of distinguishing themselves from the competition, which is the element most perceived by both mainstream and specialist companies. This is true in the food sector above all and in fields where the risk of accidents is greatest. Another motivation may be the fact that they could be eligible for ethical investment funds, particularly in the USA.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl41.pdf
    File Function: First version, 2003
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2003)
    Issue (Month): 1 Corporate Responsibility & Market-Space Competition ()
    Pages:

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    Handle: RePEc:sym:journl:41:y:2003:i:1

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Corporate Responsibility; Retailing; Supply Chain Economics; Retail Marketing; Global Corporations; Global Markets; Sustainable Development; Fair Trade DOI:http://dx.doi.org/10.4468/2003.1.06pepe;

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