Marketing in the Wireless Context
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2002)
Issue (Month): 1 Market-Space Management ()
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Web page: http://www.unimib.it/symphonya
Marketing; Internet; Wireless; Wireless Technologies; Mobile Communications; Industrial Age; Information Age; Convergence DOI:http://dx.doi.org/10.4468/2002.1.06dainesi.zucchella;
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- Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
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