Customizing Prices in Online Markets
AbstractDynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a discriminatory variable. Internet technology will serve as a great enabling tool for making dynamic pricing accessible to many industries
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2002)
Issue (Month): 1 Market-Space Management ()
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Web page: http://www.unimib.it/symphonya
Online Markets; Customizing Prices; Customization; Market Segmentation; Cost of Segmenting; Cost of Policing; Dynamic Pricing DOI:http://dx.doi.org/10.4468/2002.1.05reinartz;
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