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Global Markets and Market-Space Competition

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Author Info

  • Silvio M. Brondoni

    ()
    (University of Milano-Bicocca)

Abstract

Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes a multi-dimensional space so that a given geographical context can imply the simultaneous presence of very different competitors. Competition practices are further revolutionized, as they must take into account:saturated markets, and time-based competition. Global markets with over-supply determine a new approach to competition, with a complete overturning of the hierarchy between customer satisfaction and manufacturing: goods are manufactured only when the level and amount of satisfaction required by customers is known.

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl18.pdf
File Function: First version, 2002
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Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2002)
Issue (Month): 1 Market-Space Management ()
Pages:

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Handle: RePEc:sym:journl:18:y:2002:i:1

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Web page: http://www.unimib.it/symphonya

Related research

Keywords: Market-Space Management; Global Markets; Over-Supply; Brand Equity; Brand Extension; Brand Portfolio; Franchising; Licensing; Cornering; Corporate Information Systems; Corporate Culture; System of Intangible Assets DOI: http://dx.doi.org/10.4468/2002.1.03brondoni;

References

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  1. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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Citations

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Cited by:
  1. Giuseppe Cappiello, 2005. "Price Policies, Over-Supply and Demand Bubbles," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Over-Su.
  2. Silvio M. Brondoni, 2012. "Innovation and Imitation: Corporate Strategies for Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Innovat, pages 10-24.
  3. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  4. Silvio M. Brondoni, 2006. "Managerial Corporate Governance Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  5. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  6. Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  7. Silvio M. Brondoni, 2003. "Network Culture, Performance & Corporate Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  8. Flavio Gnecchi, 2006. "Corporate Governance Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  9. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  10. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
  11. Silvio M. Brondoni & Margherita Corniani & Sabina Riboldazzi, 2013. "Global Retailers, Market-Driven Management and Innovation," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 27-40, December.
  12. Antonella Capriello & Giovanni Fraquelli, 2008. "Market-Driven Management in Community Events," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  13. Flavio Gnecchi & Margherita Corniani, 2003. "Demand Bubbles, Virtual Communities and Market Potential," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
  14. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.

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