Integrated Commercial Activities and Intangible Consumption in Cities Development
AbstractThe transformations taking place in consumers' behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2011)
Issue (Month): 1 Global Cities and Knowledge Management - 1 ()
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Web page: http://www.unimib.it/symphonya
Places of Purchase; Retailing; Intangible Consumption; Area (Urban or Rural); City of Pescara DOI:http://dx.doi.org/10.4468/2011.1.07tresca;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, University of Chicago Press, vol. 9(2), pages 132-40, September.
- Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
- Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
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