Fashion, Luxury and Design: Store Brand Management and Global Cities Identity
AbstractThe brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management and events management), adopted by successful global companies (Gucci, Hermes, Kartell and Artemide) in the city of Milan, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define alternative models of immaterial consumption in the city.
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2011)
Issue (Month): 1 Global Cities and Knowledge Management - 1 ()
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Web page: http://www.unimib.it/symphonya
Global Cities; Store Brand Management; Fashion; Luxury; Design DOI:http://dx.doi.org/10.4468/2011.1.06arrigo;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Johan Jansson & Dominic Power, 2010. "Fashioning a Global City: Global City Brand Channels in the Fashion and Design Industries," Regional Studies, Taylor and Francis Journals, vol. 44(7), pages 889-904.
- Atle Hauge & Anders Malmberg & Dominic Power, 2008. "The Spaces and Places of Swedish Fashion," European Planning Studies, Taylor and Francis Journals, vol. 17(4), pages 529-547, December.
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