Advanced Search
MyIDEAS: Login to save this article or follow this journal

Fashion, Luxury and Design: Store Brand Management and Global Cities Identity

Contents:

Author Info

  • Elisa Arrigo

    ()
    (University of Milano-Bicocca)

Registered author(s):

    Abstract

    The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management and events management), adopted by successful global companies (Gucci, Hermes, Kartell and Artemide) in the city of Milan, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define alternative models of immaterial consumption in the city.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl161.pdf
    File Function: First version, 2011
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2011)
    Issue (Month): 1 Global Cities and Knowledge Management - 1 ()
    Pages:

    as in new window
    Handle: RePEc:sym:journl:161:y:2011:i:1

    Contact details of provider:
    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Global Cities; Store Brand Management; Fashion; Luxury; Design DOI:http://dx.doi.org/10.4468/2011.1.06arrigo;

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Atle Hauge & Anders Malmberg & Dominic Power, 2008. "The Spaces and Places of Swedish Fashion," European Planning Studies, Taylor & Francis Journals, vol. 17(4), pages 529-547, December.
    2. Johan Jansson & Dominic Power, 2010. "Fashioning a Global City: Global City Brand Channels in the Fashion and Design Industries," Regional Studies, Taylor & Francis Journals, vol. 44(7), pages 889-904.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:sym:journl:161:y:2011:i:1. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Niccolo Gordini).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.