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Innovation in Marketing Channels

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Author Info

  • Fabio Musso

    ()
    (University of Urbino-Carlo Bo)

Abstract

In more recent years, the context of globalization in which market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multichanneling and new roles/specializations that are emerging as new issues.In this context, innovation in marketing channels becomes a complex, multiorganizational, multidisciplinary activity that requires collaboration and interactions across various entities within the supply chain network. In recent years, the innovation processes in marketing channels have occurred with high intensity and speed, especially following the changes spurred by technology that allowed the adoption of more efficient organizational solutions.

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl142.pdf
File Function: First version, 2010
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Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2010)
Issue (Month): 1 Marketing Channels and Global Markets ()
Pages:

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Handle: RePEc:sym:journl:142:y:2010:i:1

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Web page: http://www.unimib.it/symphonya

Related research

Keywords: Retail; Retail Channel Structure; Global Markets; Marketing Channel DOI:http://dx.doi.org/10.4468/2010.1.04musso;

References

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  1. Chou, Yuntsai & Lee, Chiwei & Chung, Jianru, 2004. "Understanding m-commerce payment systems through the analytic hierarchy process," Journal of Business Research, Elsevier, vol. 57(12), pages 1423-1430, December.
  2. Courty, Pascal & Pagliero, Mario, 2003. "Responsive Pricing," CEPR Discussion Papers 4036, C.E.P.R. Discussion Papers.
  3. Yusong Wang & David Bell & V. Padmanabhan, 2009. "Manufacturer-owned retail stores," Marketing Letters, Springer, vol. 20(2), pages 107-124, June.
  4. Mark J. Zbaracki & Mark Ritson & Daniel Levy & Shantanu Dutta & Mark Bergen, 2004. "Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets," The Review of Economics and Statistics, MIT Press, vol. 86(2), pages 514-533, May.
  5. Sudheer Gupta & Richard Loulou, 1998. "Process Innovation, Product Differentiation, and Channel Structure: Strategic Incentives in a Duopoly," Marketing Science, INFORMS, vol. 17(4), pages 301-316.
  6. Silvio M. Brondoni, 2005. "Managerial Economics and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  7. Chris Forman & Anindya Ghose & Avi Goldfarb, 2009. "Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live," Management Science, INFORMS, vol. 55(1), pages 47-57, January.
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Citations

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Cited by:
  1. Francioni, Barbara & Musso, Fabio & Pagano, Alessandro, 2012. "Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
    [The role of export consortia for the promotion of Made in Italy products in the Indian market]
    ," MPRA Paper 49757, University Library of Munich, Germany, revised Dec 2012.
  2. Musso, Fabio & Francioni, Barbara, 2009. "Foreign markets entry mode decision for SMEs. Key factors and role of industrial districts," MPRA Paper 32153, University Library of Munich, Germany.
  3. Karine Picot-Coupey, 2012. "Pop-up stores as a foreign operation mode for retailers," Economics Working Paper Archive (University of Rennes 1 & University of Caen) 201241, Center for Research in Economics and Management (CREM), University of Rennes 1, University of Caen and CNRS.

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