Market-Driven Management, Global Competition and Corporate Responsibility
AbstractThe aim of the paper is to define the role of corporate responsibility in sustainable development of global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the criticality of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2009)
Issue (Month): 1 Market-Driven Management and Competitive Customer Value - 1 ()
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Web page: http://www.unimib.it/symphonya
Market-Driven Management; Corporate Responsibility; Corporate Social Responsibility; Intangible Assets; Global Markets DOI: http://dx.doi.org/10.4468/2009.1.06arrigo;
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