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Market-Driven Management as Entrepreneurial Approach

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Author Info

  • Carlo Vallini

    ()
    (University of Florence)

  • Christian Simoni

    ()
    (University of Florence)

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    Abstract

    Entrepreneurship is traditionally considered as an 'outward-looking' phenomenon. Entrepreneurs initiate change by identifying and starting new trading opportunities, related to improved versions of existing commodities or new product or service concepts, which have been until then unknown to other agents. Market-driven management is not posited to be an alternative to entrepreneurial management, a surrogate or even a better substitute to entrepreneurship. They are, rather, two different theoretical constructs that can be fully integrated. Value creation and appropriation within the market is the node of the relationship between entrepreneurship and market-driven management.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl129.pdf
    File Function: First version, 2009
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2009)
    Issue (Month): 1 Market-Driven Management and Competitive Customer Value - 1 ()
    Pages:

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    Handle: RePEc:sym:journl:129:y:2009:i:1

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Globalisation; Market-Driven Management; Entrepreneurial Management; Theories of the Firm; Market-Space Competition; Competitive Customer Value DOI: http://dx.doi.org/10.4468/2009.1.03vallini.simoni;

    References

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    1. Langlois,Richard, 1989. "Economics as a Process," Cambridge Books, Cambridge University Press, number 9780521378598, April.
    2. Lumpkin, G. T. & Dess, Gregory G., 2001. "Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle," Journal of Business Venturing, Elsevier, vol. 16(5), pages 429-451, September.
    3. Bhuian, Shahid N. & Menguc, Bulent & Bell, Simon J., 2005. "Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance," Journal of Business Research, Elsevier, vol. 58(1), pages 9-17, January.
    4. Morris, Michael H. & Paul, Gordon W., 1987. "The relationship between entrepreneurship and marketing in established firms," Journal of Business Venturing, Elsevier, vol. 2(3), pages 247-259.
    5. Israel M. Kirzner, 1997. "Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 60-85, March.
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