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Global Entrepreneurship and Market-Driven Management

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Author Info

  • Antonella Zucchella

    ()
    (University of Pavia)

  • Antonio Majocchi

    ()
    (University of Pavia)

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    Abstract

    Global entrepreneurship defines the orientation of the firms in the direction of growing interdependence and integration. On the contrary international entrepreneurship is just a combination of innovative, proactive, and risk seeking behaviour that crosses national borders and is intended to create value in organizations. In global markets, the strategic leverage of the firms moves from goods to knowledge. Information systems and inter-firm collaboration become fundamental ways to access to knowledge and to exploit its potential. Market-driven organizations possess superior capabilities in anticipating and exploiting trends and market changes as well as competitors' moves. Firms, in order to be successful, must combine market-driven management with an entrepreneurial attitude.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl123.pdf
    File Function: First version, 2008
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2008)
    Issue (Month): 2 Market-Driven Management and Global Markets - 2 ()
    Pages:

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    Handle: RePEc:sym:journl:123:y:2008:i:2

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Market-Driven Management; Global Markets; Global Entrepreneurship; International Entrepreneurship; Outside-in. DOI: http://dx.doi.org/10.4468/2008.2.04majocchi.zucchella;

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    1. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    2. Lumpkin, G. T. & Dess, Gregory G., 2001. "Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle," Journal of Business Venturing, Elsevier, vol. 16(5), pages 429-451, September.
    3. Zahra, Shaker A. & Garvis, Dennis M., 2000. "International corporate entrepreneurship and firm performance: The moderating effect of international environmental hostility," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 469-492.
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