Market-Driven Management in Fashion and Luxury Industries
AbstractThe Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2008)
Issue (Month): 1 Market-Driven Management and Global Markets - 1 ()
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Web page: http://www.unimib.it/symphonya
Market-Driven Management; Global Markets; Fashion and Luxury Industries; Brand Equity DOI: http://dx.doi.org/10.4468/2008.1.06mosca;
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