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Market-Driven Management in Fashion and Luxury Industries

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  • Fabrizio Mosca

    ()
    (University of Turin)

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    Abstract

    The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl118.pdf
    File Function: First version, 2008
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2008)
    Issue (Month): 1 Market-Driven Management and Global Markets - 1 ()
    Pages:

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    Handle: RePEc:sym:journl:118:y:2008:i:1

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Market-Driven Management; Global Markets; Fashion and Luxury Industries; Brand Equity DOI: http://dx.doi.org/10.4468/2008.1.06mosca;

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