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Push and Pull Policy in Market-Driven Management

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Author Info

  • Margherita Corniani

    ()
    (University of Milan-Bicocca)

Abstract

Push and pull policies identify the different logics that underpin the relationship between a business and its final demand. Push policy refers to the development of processes that emanate from the company and go towards the market, while pull policy refers to processes that start from the market and go towards the company. Push and pull policies identify processes regarding project, production and distribution activities but also communication flows. This two policies differ for costs, and for their ability to adapt to the various competitive dynamics. In global dynamic markets, in over supply conditions, push and pull policies can be integrated to maximize the advantages of scale and the competitiveness of fast and personalized market reactions.

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl117.pdf
File Function: First version, 2008
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Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2008)
Issue (Month): 1 Market-Driven Management and Global Markets - 1 ()
Pages:

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Handle: RePEc:sym:journl:117:y:2008:i:1

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Push Strategies; Pull Strategies; Global Competition; Intangibles; Market-Driven Management DOI: http://dx.doi.org/10.4468/2008.1.05corniani;

References

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  1. Silvio M. Brondoni, 2003. "Ouverture de 'Marketing Research and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Marketi.
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Cited by:
  1. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  2. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
  3. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  4. Sabina Riboldazzi, 2010. "Retail Policies in the Global Gasoline Market," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
  5. Maria Emilia Garbelli, 2008. "Market-Driven Management, Competitive Markets and Performance Metrics," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.

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