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Nertwork Social Responsability

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  • Antonella Zucchella

    ()
    (University of Pavia)

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    Abstract

    The value proposition of the firm to its market is not merely the result of 'value extraction' across the world, by exploiting local resources and capabilities, but for a growing number of firms is a blend of value and values proposition, based on socially responsive behaviour. A values chain shift the emphasis from the practice of corporate social responsibility to the one of network social responsibility. Coordination of the network value chain is not just a matter of improving business performance, but it turns into a strategic matter of guaranteeing to final customers the respect of their expectations, including social responsibility issues.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl112.pdf
    File Function: First version, 2007
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    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2007)
    Issue (Month): 2 Ethics in Global Supply Chains ()
    Pages:

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    Handle: RePEc:sym:journl:112:y:2007:i:2

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    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Network Social Responsibility; Global Values Chains; Network Governance; Network Management; Corporate Social Responsibility; Ethics; Global Markets DOI: http://dx.doi.org/10.4468/2007.2.07zucchella;

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    1. Nooteboom, B. & Gilsing, V.A., 2004. "Density And Strength Of Ties In Innovation Networks: A Competence And Governance View," ERIM Report Series Research in Management ERS-2004-005-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Richardson, G B, 1972. "The Organisation of Industry," Economic Journal, Royal Economic Society, vol. 82(327), pages 883-96, September.
    3. Steven C Currall & Andrew C Inkpen, 2002. "A Multilevel Approach to Trust in Joint Ventures," Journal of International Business Studies, Palgrave Macmillan, vol. 33(3), pages 479-495, September.
    4. Michael Maloni & Michael Brown, 2006. "Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry," Journal of Business Ethics, Springer, vol. 68(1), pages 35-52, September.
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