A Truly Co-Operative Venture: The Case of Co-Operative Food
AbstractCivil society has responded to the predicament of marginalised producers by the rapid emergence of the fair trade market both within the UK and internationally. Co-operative Food is part of a larger group of diverse businesses from travel to The Co-operative Bank. The Co-op is consumer owned and democratically controlled (one member one vote) by its members, ordinary shoppers. Co-operative Food's success in mainstreaming fair trade demonstrates the important role played by social resources in ethical relationship marketing
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2007)
Issue (Month): 2 Ethics in Global Supply Chains ()
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Web page: http://www.unimib.it/symphonya
Co-operative Food Fair Trade; Co-op Own Label; Corporate Social Responsibility; Ethics; Global Trade; Global Markets; The Case of Co-operative Food DOI: http://dx.doi.org/10.4468/2007.2.05doherty;
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