Advanced Search
MyIDEAS: Login

Consumers' attitude towards farmers' markets in Tuscany


Author Info

  • Benedetto Rocchi
  • Alessio Cavicchi
  • Matteo Baldeschi


Farmers’ markets (FMS) around the world are often considered to be a key response to the less sustainable conventional food production systems.Iinternational studies show that the most important factor leading people to buy fresh products despite the economic crisis at FMS is quality. This paper presents the results of a survey carried out in several FMS and shops in Tuscany. The attitude of respondents to FMS was assessed using a questionnaire of 16 items with scaled responses referring to five different features relevant in consumer choice: quality of products, direct contact with farmers, price, environmental sustainability, and support for rural development processes. The high level of reliability of the questionnaire scales made it suitable for a cluster analysis that identifies two groups of consumers with different characteristics both in terms of socio-economic descriptive variables and in term of attitudes and motivations towards FMS.

Download Info

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Bibliographic Info

Article provided by Rosenberg & Sellier Editori in Torino srl in its journal Sviluppo Locale.

Volume (Year): 15 (2011-12)
Issue (Month): 37-38 ()
Pages: 5-23

as in new window
Handle: RePEc:svi:sviloc:v:15:y:2011:i:37/38:p:5-23

Contact details of provider:
Web page:

Related research

Keywords: farmers’ markets; food miles; sustainability; short food supply chain; attitude scales;

Other versions of this item:

Find related papers by JEL classification:


No references listed on IDEAS
You can help add them by filling out this form.



This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


Access and download statistics


When requesting a correction, please mention this item's handle: RePEc:svi:sviloc:v:15:y:2011:i:37/38:p:5-23. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adriano Boano).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.