Consumers' attitude towards farmers' markets in Tuscany
AbstractFarmers’ markets (FMS) around the world are often considered to be a key response to the less sustainable conventional food production systems.Iinternational studies show that the most important factor leading people to buy fresh products despite the economic crisis at FMS is quality. This paper presents the results of a survey carried out in several FMS and shops in Tuscany. The attitude of respondents to FMS was assessed using a questionnaire of 16 items with scaled responses referring to five different features relevant in consumer choice: quality of products, direct contact with farmers, price, environmental sustainability, and support for rural development processes. The high level of reliability of the questionnaire scales made it suitable for a cluster analysis that identifies two groups of consumers with different characteristics both in terms of socio-economic descriptive variables and in term of attitudes and motivations towards FMS.
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Bibliographic InfoArticle provided by Rosenberg & Sellier Editori in Torino srl in its journal Sviluppo Locale.
Volume (Year): 15 (2011-12)
Issue (Month): 37-38 ()
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Web page: http://www.rosenbergesellier.it/
farmers’ markets; food miles; sustainability; short food supply chain; attitude scales;
Other versions of this item:
- Rocchi, Benedetto & Cavicchi, Alessio & Baldeschi, M., 2010. "Consumers’ attitude towards farmers’ markets in Tuscany," 116th Seminar, October 27-30, 2010, Parma, Italy 95224, European Association of Agricultural Economists.
- O18 - Economic Development, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
- Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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