THE ROLE OF CORPORATE ENTREPRENEuRSHIP IN SOLVING THE COMPETITIVENESS CRISIS OF LARGE COMPANIES
AbstractThe purpose of this paper is to highlight importance of entrepreneurship in gaining and maintaining competitive advantage in large companies. The paper examines following four forms of corporate entrepreneurship and its development modalities: Corporate venturing, Intrapreneurship,"Bringing the market inside", and Entrepreneurial transformation. The paper has demonstrated that lack of entrepreneurial focus is not necessarily an outcome of company's developmental growth, i.e. that lack of entrepreneurial spirit can be postponed, prevented, or retrieved if lost and that entrepreneurial transformation entails profound and complex changes in organizational structure. Even more, entrepreneurial behavior is becoming more and more a company's growth factor. Growing entrepreneurial transformation need will ultimately require new organizational forms and wider range of applicable solutions.
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Bibliographic InfoArticle provided by SAE - Serbian Association of Economists in its journal SAE Journal.
Volume (Year): (2012)
Issue (Month): 7-8 (December)
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corporate entrepreneurship; corporate venturing; intrapreneurship; "bringing the market inside"; entrepreneurial transformation; innovations;
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