An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective
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Article provided by Springer in its journal Quality & Quantity
Volume (Year): 46 (2012)Handle:
Issue (Month): 4 (June)
Contact details of provider:
Web page: http://www.springer.com/economics/journal/11135
Related researchKeywords: Bibliometric study
; Conceptual evolution
; Emerging trends
; Co-Word analysis
; Consumer behaviour research
; Information and communications technology
ReferencesReferences listed on IDEAS
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, click on "citations" and make appropriate adjustments.:
- Kassarjian, Harold H, 1977.
" Content Analysis in Consumer Research,"
Journal of Consumer Research,
University of Chicago Press, vol. 4(1), pages 8-18, June.
- Helgeson, James G, et al, 1984.
" Trends in Consumer Behavior Literature: A Content Analysis,"
Journal of Consumer Research,
University of Chicago Press, vol. 10(4), pages 449-54, March.
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