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The study of the effects of identity-related judgment, affective identification and continuance commitment on WOM behavior

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  • Kuo-Kuang Chu

    ()

  • Chi-Hua Li

    ()

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    Abstract

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    File URL: http://hdl.handle.net/10.1007/s11135-010-9355-3
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    Bibliographic Info

    Article provided by Springer in its journal Quality & Quantity.

    Volume (Year): 46 (2012)
    Issue (Month): 1 (January)
    Pages: 221-236

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    Handle: RePEc:spr:qualqt:v:46:y:2012:i:1:p:221-236

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    Web page: http://www.springer.com/economics/journal/11135

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    Related research

    Keywords: Identity distinctiveness; Identity prestige; Identity similarity; Identity conformity; Affective identification; Continuance commitment; Word-of-mouth;

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    1. Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
    2. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. " Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, University of Chicago Press, vol. 17(4), pages 454-62, March.
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