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Global and local covert visual attention: Evidence from a bayesian hidden markov model

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Author Info

  • John Liechty

    ()

  • Rik Pieters
  • Michel Wedel

Abstract

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File URL: http://hdl.handle.net/10.1007/BF02295608
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Bibliographic Info

Article provided by Springer in its journal Psychometrika.

Volume (Year): 68 (2003)
Issue (Month): 4 (December)
Pages: 519-541

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Handle: RePEc:spr:psycho:v:68:y:2003:i:4:p:519-541

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Related research

Keywords: change point models; reversible jump Markov Chain Monte Carlo; variable dimension time-series models; visual attention; covert attention; overt attention; eye-movements; saccades;

References

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  1. Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
  2. C. P. Robert & T. Rydén & D. M. Titterington, 2000. "Bayesian inference in hidden Markov models through the reversible jump Markov chain Monte Carlo method," Journal of the Royal Statistical Society Series B, Royal Statistical Society, vol. 62(1), pages 57-75.
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Cited by:
  1. Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
  2. Erik Reichle & Jessica Nelson, 2003. "Local vs. global covert visual attention: Are two states necessary? Comment on Liechty et al., 2003," Psychometrika, Springer, vol. 68(4), pages 543-549, December.
  3. Gary Feng, 2003. "From eye movement to cognition: Toward a general framework of inference comment on Liechty et al., 2003," Psychometrika, Springer, vol. 68(4), pages 551-556, December.
  4. Sam Hui & Eric Bradlow, 2012. "Bayesian multi-resolution spatial analysis with applications to marketing," Quantitative Marketing and Economics, Springer, vol. 10(4), pages 419-452, December.
  5. Michel Wedel & Rik Pieters & John Liechty, 2003. "Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003," Psychometrika, Springer, vol. 68(4), pages 557-562, December.

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