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A stochastic multidimensional unfolding approach for representing phased decision outcomes

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  • Wayne DeSarbo
  • Donald Lehmann
  • Gregory Carpenter
  • Indrajit Sinha
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    Abstract

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    File URL: http://hdl.handle.net/10.1007/BF02294551
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    Bibliographic Info

    Article provided by Springer in its journal Psychometrika.

    Volume (Year): 61 (1996)
    Issue (Month): 3 (September)
    Pages: 485-508

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    Handle: RePEc:spr:psycho:v:61:y:1996:i:3:p:485-508

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    Web page: http://www.springerlink.com/link.asp?id=112911

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    Related research

    Keywords: consumer psychology; multidimensional scaling; maximum likelihood; consideration sets; multidimensional unfolding; successive categories analysis;

    References

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    1. Ulf Böckenholt & Ingo Böckenholt, 1991. "Constrained latent class analysis: Simultaneous classification and scaling of discrete choice data," Psychometrika, Springer, vol. 56(4), pages 699-716, December.
    2. Yoshio Takane, 1981. "Multidimensional successive categories scaling: A maximum likelihood method," Psychometrika, Springer, vol. 46(1), pages 9-28, March.
    3. John R. Hauser & Steven P. Gaskin, 1984. "Application of the “Defender” Consumer Model," Marketing Science, INFORMS, vol. 3(4), pages 327-351.
    4. Biehal, Gabriel & Chakravarti, Dipankar, 1986. " Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives," Journal of Consumer Research, University of Chicago Press, vol. 12(4), pages 382-405, March.
    5. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
    6. John R. Hauser, 1977. "Testing the Accuracy," Discussion Papers 286, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    7. Wayne DeSarbo & Vithala Rao, 1984. "GENFOLD2: A set of models and algorithms for the general UnFOLDing analysis of preference/dominance data," Journal of Classification, Springer, vol. 1(1), pages 147-186, December.
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    Cited by:
    1. Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
    2. Bijmolt, T.H.A. & Wedel, M. & DeSarbo, W.S., 2002. "Adaptive Multidimensional Scaling: The Spatial Representation of Brand Consideration and Dissimilarity Judgments," Discussion Paper 2002-82, Tilburg University, Center for Economic Research.

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