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Do fundraisers select charitable donors based on gender and race? Evidence from survey data

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  • Barış Yörük

    ()

Abstract

Recent studies document that people are much more likely to donate to charity and volunteer their time when they are asked to. Using household surveys of giving and volunteering in the United States conducted from 1992 to 2001, which contain questions on whether the respondent was personally asked to give or volunteer, this paper investigates the factors associated with the probability of receiving a charitable solicitation and presents substantial evidence that race and gender differences play key roles in the selection of potential donors. In particular, males, blacks, and Hispanics are less likely to be solicited compared with females and whites. Using non-linear decomposition techniques, I find that differences in observable characteristics of individuals explain most of the racial gap in the probability of being solicited for charitable causes, but they fail to explain the gender gap in the probability of being asked to volunteer. Furthermore, these results are robust to alternative specifications. I also discuss related policy implications and argue that the economic impact of selecting potential donors based on gender and race can be considerable. Copyright Springer-Verlag 2012

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Bibliographic Info

Article provided by Springer in its journal Journal of Population Economics.

Volume (Year): 25 (2012)
Issue (Month): 1 (January)
Pages: 219-243

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Handle: RePEc:spr:jopoec:v:25:y:2012:i:1:p:219-243

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Related research

Keywords: Charitable giving; Fundraising; Volunteering; J15; J16; L38;

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References

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  1. Romano, Richard & Yildirim, Huseyin, 2001. "Why charities announce donations: a positive perspective," Journal of Public Economics, Elsevier, vol. 81(3), pages 423-447, September.
  2. Lechner, Michael & Wiehler, Stephan, 2007. "Kids or Courses? Gender Differences in the Effects of Active Labour Market Policies," CEPR Discussion Papers 6267, C.E.P.R. Discussion Papers.
  3. Charles Baum, 2007. "The effects of race, ethnicity, and age on obesity," Journal of Population Economics, Springer, vol. 20(3), pages 687-705, July.
  4. Bariş K. Yörük, 2006. "How Responsive are Charitable Donors to Requests to Give?," Boston College Working Papers in Economics 653, Boston College Department of Economics.
  5. David Neumark, 1988. "Employers' Discriminatory Behavior and the Estimation of Wage Discrimination," Journal of Human Resources, University of Wisconsin Press, vol. 23(3), pages 279-295.
  6. Stefano DellaVigna & John A. List & Ulrike Malmendier, 2009. "Testing for Altruism and Social Pressure in Charitable Giving," NBER Working Papers 15629, National Bureau of Economic Research, Inc.
  7. Andreoni,J. & Payne,A.A., 2001. "Government grants to private charities : do they crowd out giving or fundraising?," Working papers 19, Wisconsin Madison - Social Systems.
  8. Price, Michael K., 2008. "Fund-raising success and a solicitor's beauty capital: Do blondes raise more funds?," Economics Letters, Elsevier, vol. 100(3), pages 351-354, September.
  9. Freeman, Richard B, 1997. "Working for Nothing: The Supply of Volunteer Labor," Journal of Labor Economics, University of Chicago Press, vol. 15(1), pages S140-66, January.
  10. John List & David Lucking-Reiley, 2002. "The effects of seed money and refunds on charitable giving: Experimental evidence from a university capital campaign," Natural Field Experiments 00301, The Field Experiments Website.
  11. Meer, Jonathan & Rosen, Harvey S., 2011. "The ABCs of charitable solicitation," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 363-371, June.
  12. repec:feb:natura:0055 is not listed on IDEAS
  13. Harbaugh, William T., 1998. "What do donations buy?: A model of philanthropy based on prestige and warm glow," Journal of Public Economics, Elsevier, vol. 67(2), pages 269-284, February.
  14. Yörük, BarIs K., 2008. "The power of asking in volunteering: Evidence from a matched sample," Economics Letters, Elsevier, vol. 99(1), pages 79-84, April.
  15. Oaxaca, Ronald, 1973. "Male-Female Wage Differentials in Urban Labor Markets," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 14(3), pages 693-709, October.
  16. Andrew Leigh, 2009. "Does child gender affect marital status? Evidence from Australia," Journal of Population Economics, Springer, vol. 22(2), pages 351-366, April.
  17. Craig Landry & Andreas Lange & John List & Michael Price & Nicholas Rupp, 2006. "Toward an understanding of the economics of charity: Evidence from a field experiment," Natural Field Experiments 00292, The Field Experiments Website.
  18. List, John A. & Price, Michael K., 2009. "The role of social connections in charitable fundraising: Evidence from a natural field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 69(2), pages 160-169, February.
  19. Warren B. Hrung, 2004. "After-Life Consumption and Charitable Giving," American Journal of Economics and Sociology, Wiley Blackwell, vol. 63(3), pages 731-745, 07.
  20. Duncan, Brian, 2002. " Pumpkin Pies and Public Goods: The Raffle Fundraising Strategy," Public Choice, Springer, vol. 111(1-2), pages 49-71, March.
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