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Do fundraisers select charitable donors based on gender and race? Evidence from survey data

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  • Barış Yörük

    ()

Abstract

Recent studies document that people are much more likely to donate to charity and volunteer their time when they are asked to. Using household surveys of giving and volunteering in the United States conducted from 1992 to 2001, which contain questions on whether the respondent was personally asked to give or volunteer, this paper investigates the factors associated with the probability of receiving a charitable solicitation and presents substantial evidence that race and gender differences play key roles in the selection of potential donors. In particular, males, blacks, and Hispanics are less likely to be solicited compared with females and whites. Using non-linear decomposition techniques, I find that differences in observable characteristics of individuals explain most of the racial gap in the probability of being solicited for charitable causes, but they fail to explain the gender gap in the probability of being asked to volunteer. Furthermore, these results are robust to alternative specifications. I also discuss related policy implications and argue that the economic impact of selecting potential donors based on gender and race can be considerable. Copyright Springer-Verlag 2012

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Bibliographic Info

Article provided by Springer in its journal Journal of Population Economics.

Volume (Year): 25 (2012)
Issue (Month): 1 (January)
Pages: 219-243

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Handle: RePEc:spr:jopoec:v:25:y:2012:i:1:p:219-243

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Keywords: Charitable giving; Fundraising; Volunteering; J15; J16; L38;

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  1. Freeman, Richard B, 1997. "Working for Nothing: The Supply of Volunteer Labor," Journal of Labor Economics, University of Chicago Press, vol. 15(1), pages S140-66, January.
  2. Michael Lechner & Stephan Wiehler, 2007. "Kids or Courses? Gender Differences in the Effects of Active Labor Market Policies," University of St. Gallen Department of Economics working paper series 2007 2007-08, Department of Economics, University of St. Gallen.
  3. Stefano DellaVigna & John A. List & Ulrike Malmendier, 2009. "Testing for Altruism and Social Pressure in Charitable Giving," NBER Working Papers 15629, National Bureau of Economic Research, Inc.
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  5. Craig Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2005. "Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment," NBER Working Papers 11611, National Bureau of Economic Research, Inc.
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  7. Meer, Jonathan & Rosen, Harvey S., 2011. "The ABCs of charitable solicitation," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 363-371, June.
  8. List, John A. & Price, Michael K., 2009. "The role of social connections in charitable fundraising: Evidence from a natural field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 69(2), pages 160-169, February.
  9. Harbaugh, William T., 1998. "What do donations buy?: A model of philanthropy based on prestige and warm glow," Journal of Public Economics, Elsevier, vol. 67(2), pages 269-284, February.
  10. David Neumark, 1987. "Employers' discriminatory behavior and the estimation of wage discrimination," Special Studies Papers 227, Board of Governors of the Federal Reserve System (U.S.).
  11. John A. List & David Lucking-Reiley, 2000. "The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign," Vanderbilt University Department of Economics Working Papers 0008, Vanderbilt University Department of Economics.
  12. Oaxaca, Ronald, 1973. "Male-Female Wage Differentials in Urban Labor Markets," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 14(3), pages 693-709, October.
  13. Price, Michael K., 2008. "Fund-raising success and a solicitor's beauty capital: Do blondes raise more funds?," Economics Letters, Elsevier, vol. 100(3), pages 351-354, September.
  14. Warren B. Hrung, 2004. "After-Life Consumption and Charitable Giving," American Journal of Economics and Sociology, Wiley Blackwell, vol. 63(3), pages 731-745, 07.
  15. Yörük, BarIs K., 2008. "The power of asking in volunteering: Evidence from a matched sample," Economics Letters, Elsevier, vol. 99(1), pages 79-84, April.
  16. Romano, Richard & Yildirim, Huseyin, 2001. "Why charities announce donations: a positive perspective," Journal of Public Economics, Elsevier, vol. 81(3), pages 423-447, September.
  17. Bariş K. Yörük, 2006. "How Responsive are Charitable Donors to Requests to Give?," Boston College Working Papers in Economics 653, Boston College Department of Economics.
  18. Andrew Leigh, 2009. "Does child gender affect marital status? Evidence from Australia," Journal of Population Economics, Springer, vol. 22(2), pages 351-366, April.
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  20. Charles Baum, 2007. "The effects of race, ethnicity, and age on obesity," Journal of Population Economics, Springer, vol. 20(3), pages 687-705, July.
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