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Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market

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  • Demetrios Vakratsas

    ()

  • Zhenfeng Ma

    ()

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    File URL: http://hdl.handle.net/10.1007/s00191-008-0104-x
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    Bibliographic Info

    Article provided by Springer in its journal Journal of Evolutionary Economics.

    Volume (Year): 19 (2009)
    Issue (Month): 1 (February)
    Pages: 21-40

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    Handle: RePEc:spr:joevec:v:19:y:2009:i:1:p:21-40

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    Web page: http://link.springer.de/link/service/journals/00191/index.htm

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    Related research

    Keywords: Market dynamics; Adaptive capabilities; Performance heterogeneity; Advertising; Business administration and business economics; Marketing; Accounting and in particular M3-marketing and advertising;

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    1. Silverberg, Gerald & Dosi, Giovanni & Orsenigo, Luigi, 1988. "Innovation, Diversity and Diffusion: A Self-organisation Model," Economic Journal, Royal Economic Society, vol. 98(393), pages 1032-54, December.
    2. Johansen, Soren, 1988. "Statistical analysis of cointegration vectors," Journal of Economic Dynamics and Control, Elsevier, vol. 12(2-3), pages 231-254.
    3. Jaana Woiceshyn & Urs Daellenbach, 2005. "Integrative capability and technology adoption: evidence from oil firms," Industrial and Corporate Change, Oxford University Press, vol. 14(2), pages 307-342, April.
    4. Kirzner, Israel M., 1978. "Competition and Entrepreneurship," University of Chicago Press Economics Books, University of Chicago Press, edition 0, number 9780226437767, June.
    5. Dekimpe, M.G. & Hanssens, D., 1995. "The persistence of marketing effects on sales," Open Access publications from Tilburg University urn:nbn:nl:ui:12-358916, Tilburg University.
    6. Paul R. Milgrom & John Roberts, 1984. "Price and Advertising Signals of Product Quality," Cowles Foundation Discussion Papers 709, Cowles Foundation for Research in Economics, Yale University.
    7. Dosi, Giovanni & Nelson, Richard R, 1994. "An Introduction to Evolutionary Theories in Economics," Journal of Evolutionary Economics, Springer, vol. 4(3), pages 153-72, September.
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