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University marketing directors’ views on the components of a university brand

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  • Rehnuma Ali-Choudhury
  • Roger Bennett
  • Sharmila Savani

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  • Rehnuma Ali-Choudhury & Roger Bennett & Sharmila Savani, 2009. "University marketing directors’ views on the components of a university brand," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 11-33, June.
  • Handle: RePEc:spr:irpnmk:v:6:y:2009:i:1:p:11-33
    DOI: 10.1007/s12208-008-0021-6
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    References listed on IDEAS

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    1. Guillaume Soenen & J. Balmer, 1999. "The ACID test of corporate identity management," Post-Print hal-02312896, HAL.
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    Cited by:

    1. Roberta Pinna & Gianfranco Cicotto & Hosein Jafarkarimi, 2023. "Student’s Co-Creation Behavior in a Business and Economic Bachelor’s Degree in Italy: Influence of Perceived Service Quality, Institutional Image, and Loyalty," Sustainability, MDPI, vol. 15(11), pages 1-20, June.
    2. Rauschnabel, Philipp A. & Krey, Nina & Babin, Barry J. & Ivens, Bjoern S., 2016. "Brand management in higher education: The University Brand Personality Scale," Journal of Business Research, Elsevier, vol. 69(8), pages 3077-3086.
    3. Kelvin Mukolo Kayombo & Steve Carter, 2017. "Competitive Positioning of a Higher Education Institution in Zambia: The Case of ZCAS," Journal of Education and Vocational Research, AMH International, vol. 8(2), pages 6-21.
    4. Suomi, Kati & Järvinen, Raija, 2013. "Tracing reputation risks in retailing and higher-education services," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 207-217.
    5. Angélique Rodhain & Anaëlle Fargier, 2020. "Le choix du collège : vers un empowerment de la famille ?," Post-Print hal-03085419, HAL.
    6. Usman Ahmad & Muhammad Kashif & Jessica Eaton & Rooma Qadeer, 2014. "Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(1), pages 109-122.
    7. Kelvin Mukolo Kayombo & Gwebente Mudenda & Burton Mweemba & Janis Nduli, 2020. "Understanding Postgraduate Student Preferences for University Choice in Zambia: The Case of ZCAS University," Journal of Education and Vocational Research, AMH International, vol. 10(2), pages 18-30.
    8. Yuan, Ruizhi & Liu, Martin J. & Luo, Jun & Yen, Dorothy A., 2016. "Reciprocal transfer of brand identity and image associations arising from higher education brand extensions," Journal of Business Research, Elsevier, vol. 69(8), pages 3069-3076.
    9. Balmer, John M.T. & Mahmoud, Rudiana & Chen, Weifeng, 2020. "Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights," Journal of Business Research, Elsevier, vol. 116(C), pages 628-641.
    10. Rutter, Richard & Roper, Stuart & Lettice, Fiona, 2016. "Social media interaction, the university brand and recruitment performance," Journal of Business Research, Elsevier, vol. 69(8), pages 3096-3104.
    11. Ulrika Leijerholt & Galina Biedenbach & Peter Hultén, 2019. "Branding in the public sector: a systematic literature review and directions for future research," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 126-140, March.

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