Image transference from product branding to place branding: The case study of Marinha Grande Mglass
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Article provided by Springer in its journal International Review on Public and Nonprofit Marketing
Volume (Year): 1 (2004)Handle:
Issue (Month): 2 (December)
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Web page: http://www.springer.com/business/journal/12208
Related researchKeywords: Destination branding
; place marketing
; image transference
; industrial tourism
; case study
; Marca de destino
; marketing de lugares
; transferencia de imagen
; turismo industrial
; estudio de caso
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, click on "citations" and make appropriate adjustments.:
- Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999.
"A review and meta-analysis of country-of-origin research,"
Journal of Economic Psychology,
Elsevier, vol. 20(5), pages 521-546, October.
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