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Value Creation in the Mobile Market

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  • Key Pousttchi
  • Yvonne Hufenbach

Abstract

In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’ service portfolio is analyzed on the basis of a worldwide survey, and the relevant current and future value creation activities are identified with consideration of additional actors and influence factors. On that basis, roles are developed, linked with regard to value flows and combined to a reference model for the mobile market value net. Subsequently, scenario planning is used to develop a set of criteria for the construction of corresponding future scenarios and the application of the reference model is demonstrated with such a scenario. Copyright Gabler Verlag 2011

Suggested Citation

  • Key Pousttchi & Yvonne Hufenbach, 2011. "Value Creation in the Mobile Market," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 3(5), pages 299-311, October.
    • Handle: RePEc:spr:binfse:v:3:y:2011:i:5:p:299-311
    DOI: 10.1007/s12599-011-0175-3
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    References listed on IDEAS

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    9. Pousttchi, Key & Thurnher, Bettina, 2006. "Einsatz mobiler Technologie zur Unterstützung von Geschäftsprozessen [Usage of mobile technolgies to support business processes]," MPRA Paper 3781, University Library of Munich, Germany.
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    Cited by:

    1. Juite Wang & Jung-Yu Lai & Li-Chun Hsiao, 2015. "Value network analysis for complex service systems: a case study on Taiwan’s mobile application services," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 381-407, September.
    2. Ute Paukstadt & Jörg Becker, 2021. "Uncovering the business value of the internet of things in the energy domain – a review of smart energy business models," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 51-66, March.
    3. Christian Czarnecki & Axel Winkelmann & Myra Spiliopoulou, 2013. "Reference Process Flows for Telecommunication Companies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(2), pages 83-96, April.
    4. Key Pousttchi & Alexander Gleiss, 2019. "Surrounded by middlemen - how multi-sided platforms change the insurance industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 609-629, December.

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