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From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK

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  • Carol Morris
  • Matt Reed

Abstract

This paper uses George Ritzer’s account of McDonaldization – the socially transformative process of rationalization – to undertake a critical analysis of agri-environment schemes, the dominant form of on-farm nature conservation in England. Drawing on a wide range of evidence, including social surveys of the participants and non-participants of agri-environment schemes, government files, and interviews with government officials, the four key dimensions of McDonaldization – efficiency, calculability, predictability, and control (through non-human technologies) – are applied to the analysis of agri-environment schemes. The irrationalities emerging from a McDonaldized approach to nature conservation are discussed together with their implications for farmers, nature, and society. In conclusion, the paper points to the emergence of alternative models of on-farm nature conservation that may offer ways of resisting and displacing the McDonaldized version. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Carol Morris & Matt Reed, 2007. "From burgers to biodiversity? The McDonaldization of on-farm nature conservation in the UK," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(2), pages 207-218, June.
    • Handle: RePEc:spr:agrhuv:v:24:y:2007:i:2:p:207-218
    DOI: 10.1007/s10460-006-9048-7
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    References listed on IDEAS

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    1. Henry Buller & Carol Morris, 2004. "Growing Goods: The Market, the State, and Sustainable Food Production," Environment and Planning A, , vol. 36(6), pages 1065-1084, June.
    2. Burgess, Jacquelin & Clark, Judy & Harrison, Carolyn M., 2000. "Knowledges in action: an actor network analysis of a wetland agri-environment scheme," Ecological Economics, Elsevier, vol. 35(1), pages 119-132, October.
    3. Geoff A Wilson & Kaley Hart, 2000. "Financial Imperative or Conservation Concern? EU Farmers' Motivations for Participation in Voluntary Agri-Environmental Schemes," Environment and Planning A, , vol. 32(12), pages 2161-2185, December.
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    2. John Reid & Matthew Rout, 2018. "Can sustainability auditing be indigenized?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(2), pages 283-294, June.

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