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War on foot and mouth disease in the UK, 2001: Towards a cultural understanding of agriculture

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  • Brigitte Nerlich

Abstract

This article applies some ofthe insights from framing studies in policyresearch, metaphor analysis, and the history ofmedicine to a cultural understanding ofagriculture, using the 2001 outbreak of footand mouth disease in the UK as a case study.The article will show how metaphors of war wereused as a “rhetorical frame” by the media andas an implicit “action frame” by policy makers.It will be argued that although the war framemight initially have been useful in rallyingsupport for the slaughter policy, the metaphorlater backfired, when a metaphorical war turnedinto a literal holocaust. This might haveencouraged the public to perceive the policy asmedieval, brutal, and misguided, thuspotentially undermining the willingness ofsections of the public to support the slaughterpolicy in future outbreaks. If, on the otherhand, a vaccination policy were adopted in thefuture, care would need to be taken to avoidmetaphorical linkages with other controversiesover vaccination in other domains. Copyright Kluwer Academic Publishers 2004

Suggested Citation

  • Brigitte Nerlich, 2004. "War on foot and mouth disease in the UK, 2001: Towards a cultural understanding of agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 21(1), pages 15-25, March.
    • Handle: RePEc:spr:agrhuv:v:21:y:2004:i:1:p:15-25
    DOI: 10.1023/B:AHUM.0000014022.42425.a9
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    References listed on IDEAS

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    1. Brigitte Nerlich & David D. Clarke & Robert Dingwall, 1999. "The Influence of Popular Cultural Imagery on Public Attitudes towards Cloning," Sociological Research Online, , vol. 4(3), pages 251-261, September.
    2. Adam Blake & M. Thea Sinclair & Guntur Sugiyarto, 2003. "Quantifying the Impact of Foot and Mouth Disease on Tourism and the UK Economy," Tourism Economics, , vol. 9(4), pages 449-465, December.
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    1. Ribeiro, Barbara & Hartley, Sarah & Nerlich, Brigitte & Jaspal, Rusi, 2018. "Media coverage of the Zika crisis in Brazil: The construction of a ‘war’ frame that masked social and gender inequalities," Social Science & Medicine, Elsevier, vol. 200(C), pages 137-144.
    2. Charles Mather & Amy Marshall, 2011. "Living with disease? Biosecurity and avian influenza in ostriches," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(2), pages 153-165, June.
    3. McCagh, Christine & Sneddon, Joanne & Blache, Dominque, 2015. "Killing sharks: The media’s role in public and political response to fatal human–shark interactions," Marine Policy, Elsevier, vol. 62(C), pages 271-278.

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