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Not in my body: BGH and the rise of organic milk

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  • E. DuPuis

Abstract

The advent of rBGH (recombinant bovinegrowth hormone) has spurred the establishment of anorganic milk industry. The food systems/commoditychain analytical framework cannot fully explain therise of this new food. An adequate understanding ofthe consumer's role in the food system/commodity chainrequires more attention to consumption as a form ofpolitics. One way to do this is to look at thepolitics of other new social movements, especiallythose contesting mainstream notions of risk. From thisapproach, organic milk consumption challenges rBGHfrom a ``Not-in-my-Body'' or ``NIMB'' politics of refusal,similar to the political refusal of neighborhoodresidents in ``Not-in-My-Backyard'' or ``NIMBY''environmental movements. The NIMB form of politics isnot a social movement of politically consciousconsumers, yet it is still a political activity inwhich consumers participate in the formation of theindustry through a process of ``reflexive consumption.''An analysis of producer-consumer discourse on milkcartons reveals the nature of this political formation. Copyright Kluwer Academic Publishers 2000

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  • E. DuPuis, 2000. "Not in my body: BGH and the rise of organic milk," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(3), pages 285-295, September.
    • Handle: RePEc:spr:agrhuv:v:17:y:2000:i:3:p:285-295
    DOI: 10.1023/A:1007604704026
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    3. Kiesel Kristin & Villas-Boas Sofia B, 2007. "Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 5(1), pages 1-40, April.
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    6. Theodore L. Waldron & Greg Fisher & Michael Pfarrer, 2016. "How Social Entrepreneurs Facilitate the Adoption of New Industry Practices We thank guest editor Gideon Markman and the reviewers for their exceptional guidance during the review process. We also than," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 821-845, July.
    7. Nathan Clay & Alexandra E. Sexton & Tara Garnett & Jamie Lorimer, 2020. "Palatable disruption: the politics of plant milk," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(4), pages 945-962, December.
    8. Kiesel, Kristin, 2012. "“A Definition at Last, But What Does it All Mean?” Newspaper Coverage of Organic Food Production and its Effects on Milk Purchases," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(1), pages 1-24, April.
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    14. I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
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