Analyzing consumers’ shopping behavior using RFID data and pattern mining
AbstractThe development of sensor networks has enabled detailed tracking of customer behavior in stores. Shopping path data which records each customer’s position and time information is attracting attention as new marketing data. However, there are no proposed marketing models which can identify good customers from huge amounts of time series data on customer movement in the store. This research aims to use shopping path data resulting from tracking customer behavior in the store, using information on the sequence of visiting each product zone in the store and staying time at each product zone, to find how they affect purchasing. To discover useful knowledge for store management, shopping paths data has been transformed into sequence data including information on visit sequence and staying times in the store, and LCMseq has been applied to them to extract frequent sequence patterns. In this paper, we find characteristic in-store behavior patterns of good customers by using actual data of a Japanese supermarket. Copyright Springer-Verlag Berlin Heidelberg 2012
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Springer in its journal Advances in Data Analysis and Classification.
Volume (Year): 6 (2012)
Issue (Month): 4 (December)
Contact details of provider:
Web page: http://www.springer.com/statistics/statistical+theory+and+methods/journal/11634
Find related papers by JEL classification:
- 68R - - - - - -
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Guenther Eichhorn) or (Christopher F Baum).
If references are entirely missing, you can add them using this form.